VELO SHIFT Nicotine Pouches
A New Direction in Comfort, Design, and Experience
VELO SHIFT represents a complete rethink of what modern white snus can be. Rather than simply updating flavours or adjusting strength levels, VELO has redesigned the entire experience — from the shape of the pouch to the feel of the can in your hand.
This is a tobacco-free white snus range created for users who value comfort, style, and balance. VELO SHIFT introduces a new portion format, a new can design, and a carefully developed flavour range built around warming and cooling sensations. The result is a premium nicotine pouch that feels different from the moment you open it.
If you are already familiar with VELO, SHIFT is not a small evolution but a giant step.
What Makes VELO SHIFT Different?
VELO SHIFT stands apart through a combination of ergonomic design, sensory-focused flavours, and more sustainable packaging. Every element has been intentionally redesigned to improve comfort and usability.
Key Features at a Glance
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New Rounded Pouch Shape
The innovative portion bag has a rounded, ergonomic shape designed to sit more naturally under the lip, reducing pressure points and improving overall comfort. -
Balanced Portion Size
Neither too slim nor bulky, the SHIFT pouch is designed for a secure, comfortable fit that works for extended use. -
Unique Sensation-Based Flavours
Each flavour is developed with either a warming or cooling sensation to enhance the experience without overwhelming the palate. -
Hexagonal Can Design
The new six-sided can has soft, rounded edges for a distinctive look and a more comfortable grip. -
Bio-Based Packaging
The VELO SHIFT can is made with up to 90% bio-based materials, verified through an ISCC-certified mass balance method. -
Consistent Nicotine Strength
All VELO SHIFT products contain 8mg of nicotine per pouch, offering a balanced, mid-strength experience suitable for regular users.
A New Pouch Designed for Comfort
The most noticeable difference with VELO SHIFT is the shape of the pouch itself. Traditional white snus often uses flat or angular portions that can feel intrusive under the lip over time. VELO SHIFT’s rounded pouch is designed to follow the natural curve of the gum, helping it sit more discreetly and comfortably.
There is no “wrong” way to use the pouch, as long as it is placed under the upper lip. However, VELO recommends placing the longer side down with the rounded top facing upward for the best fit and comfort.
Flavours Built Around Sensation
VELO SHIFT is available in five carefully developed flavours, each designed to deliver either a warming or cooling sensation alongside a balanced taste profile:
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Hot Spearmint
A classic spearmint flavour paired with a subtle warming sensation. -
Hot Dragon Fruit
Tart dragon fruit with a hint of spice and a warming finish. -
Hot Peach
Sweet, smooth peach balanced with gentle warmth. -
Hot Grape
A rich grape flavour enhanced with a warming sensation. -
Cool Peppermint
Sweet peppermint combined with menthol for a clean, cooling effect.
These flavours are designed to feel refined and controlled — not overpowering — making them suitable for everyday use.
A More Sustainable Can Design
VELO SHIFT introduces a new hexagonal can that is both visually distinctive and more sustainable.
The can is produced using up to 90% bio-based plastic, calculated through an ISCC-certified mass balance method. This means that while different materials are used in the final packaging (such as labels), the equivalent amount of bio-based material is sourced and verified during production.
What This Means in Practice
- 100% ISCC-certified bio-based raw materials are used in the production process
- The finished can contains up to 90% bio-based material
- The approach helps reduce carbon emissions
- Packaging supports a shift toward a more circular economy
The can is recyclable in most household recycling systems (always check local guidelines), reinforcing VELO’s commitment to transparency and continuous improvement.
Product Facts (Typical VELO SHIFT Example)
- Category: White snus
- Range: VELO SHIFT (Sensations series)
- Nicotine per pouch: 8mg
- Nicotine strength: Balanced (3 pips)
- Nicotine content: 11.4mg/g
- Pouches per can: 20
- Weight per can: 14g
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Ingredients:
Bulking agent (E460), water, salt, flavourings, xylitol (E967), nicotine, thickener (E401), sweetener (E955), acidity regulator (E500)
Why Choose VELO SHIFT?
- VELO SHIFT is ideal for users who want:
- A more comfortable pouch fit
- A consistent, balanced nicotine strength
- Flavours with depth and sensation
- Modern, premium packaging
- A product aligned with more sustainable production methods
This is VELO’s next step forward — a permanent addition to the range that redefines how white snus can feel and function.
Ready to Try VELO SHIFT?
If you’re looking for something genuinely new in nicotine pouches — not just another flavour, but a reimagined experience — VELO SHIFT is worth exploring.
Browse the full VELO SHIFT range and discover the difference in comfort, design, and sensation.
Frequently Asked Questions
What is VELO SHIFT?
VELO SHIFT is VELO’s premium white snus series featuring a new pouch shape, a new hexagonal can design, and sensation-based flavours. It is completely tobacco-free.
How is VELO SHIFT different from regular VELO?
Everything is different — from the rounded pouch shape to the flavour design and the can itself. VELO SHIFT is a fundamentally new product, not a minor update.
What nicotine strength does VELO SHIFT use?
All VELO SHIFT products contain 8mg of nicotine per pouch, offering a balanced, mid-strength experience.
Are VELO SHIFT cans recyclable?
Yes. The cans are recyclable in most household recycling systems. Always check local recycling guidelines.
What does “90% bio-based material” mean?
Through an ISCC-certified mass balance method, VELO sources bio-based raw materials equivalent to up to 90% of the finished can’s plastic content, helping reduce environmental impact.
How many flavours are available?
VELO SHIFT currently comes in five flavours, each with a warming or cooling sensation.