As the UK’s nicotine pouch market continues to grow, one thing has become clear — flavour is everything. From icy mint to exotic fruit fusions, the range of tastes available today is wider and more creative than ever before. But with so many to choose from, which flavours are truly winning over pouch users across the country?
At Snus Vikings, we’ve delved into the data and used Search Data as well as our own sales data to reveal the real trends shaping the pouch world. With an incredible 1,077 products across 107 unique flavours (and more always on the way), we’ve got one of the UK’s largest selections — making our customer data a perfect snapshot of what people genuinely love.
The results reveal a fascinating mix of classics and surprises, from time-tested favourites to bold, experimental blends. Here’s our entirely un-official countdown of the UK’s Top 10 Nicotine Pouch Flavours for 2025, based entirely on real customer purchases.
#10. Tropical Punch
Kicking off the list at number ten is Tropical Punch — a vibrant, sunshine-infused blend that’s all about feel-good flavour. Bursting with hints of pineapple, mango, and citrus, this pouch brings a taste of summer no matter the weather.
It’s the go-to choice for anyone craving something fruity, juicy, and just a little exotic. While it’s bold, it manages to avoid being overly sweet, making it easy to enjoy all day.
Tropical Punch is one of those flavours that instantly lifts your mood — a reminder that nicotine pouches can be both satisfying and fun.
Why it made the list: exotic, energising, and impossible not to enjoy.
#9. Pear
At number nine, Pear brings a different kind of energy to the list. Subtle, smooth, and naturally sweet, this flavour has a gentle charm that’s earned it a loyal fanbase.
Pear pouches have a clean, refreshing character that’s perfect for everyday use. Unlike stronger fruit or mint options, pear offers a softer, more nuanced experience that’s easy on the palate.
It’s an understated choice — not flashy, not overpowering — but it delivers exactly what many pouch users are looking for: a light, crisp taste that feels natural and effortless.
Why it’s growing: understated sweetness and easy, all-day freshness.
#8. Spearmint
Next up, at number eight, is Spearmint — the smooth, mellow sibling of peppermint. Known for its gentle sweetness and herbal coolness, spearmint delivers freshness without the bite.
It’s ideal for users who prefer a calmer, more rounded mint flavour. Think of it as the pouch equivalent of classic spearmint gum — fresh, sweet, and universally likeable.
Spearmint continues to hold its place in the top ten because of its balance and approachability. It’s the mint flavour for those who don’t want too much intensity but still want that clean, refreshing finish.
Why it holds strong: soft coolness and familiar comfort.
#7. Black Cherry
Coming in seventh, Black Cherry adds a deep, rich sweetness to the list. This flavour delivers a smooth, full-bodied taste that’s both indulgent and refined.
With two distinct products available, Black Cherry appeals to those who want something a little different from the usual mint or fruit options. It combines the nostalgic sweetness of cherry sweets with the richness of dark fruit, creating a sophisticated, dessert-like profile.
It’s a flavour that pairs beautifully with coffee, evenings out, or anytime you want to treat yourself to something more luxurious.
Why it’s rising: rich, satisfying flavour with a subtle tart edge.
#6. Lime Flame
Number six goes to Lime Flame, the flavour that’s as daring as it sounds. Combining zesty lime with a touch of jalapeño heat, this pouch delivers a sensory experience unlike anything else on the market.
It’s not overwhelmingly spicy — more of a warm, tingling finish that complements the sharpness of lime perfectly. This unexpected pairing has earned Lime Flame a devoted following among adventurous pouch users looking for something truly different.
It’s proof that the nicotine pouch world isn’t afraid to experiment — and that bold ideas can pay off with a public that loves exotic flavours.
Why it’s loved: bold citrus meets a subtle kick of spice for a unique, energising twist.
#5. Lemonade
In fifth place, Lemonade has proven that simplicity can still pack serious appeal. This bright, fizzy flavour captures the refreshing zing of freshly squeezed lemons with a hint of sweetness, creating a perfectly balanced taste.
With two popular products in this category, Lemonade has become a go-to flavour for those who want something crisp and revitalising. It’s the ideal summer pouch but works beautifully all year round — especially as a light, palate-cleansing option between meals or after coffee.
A really good Lemonade flavour is “sunshine in a pouch” — cheerful, tangy, and endlessly refreshing.
Why it’s popular: lively citrus flavour that feels clean and bright every time.
#4. Grape Ice
At number four, Grape Ice brings the bold flavour of ripe grapes together with a cool menthol finish. It’s sweet, aromatic, and deeply refreshing — the kind of pouch that delivers a full sensory experience.
With three Grape Ice options available, this flavour consistently ranks among the best-sellers at Snus Vikings. The rich grape sweetness gives it an instant hit of flavour, while the icy menthol balances everything perfectly.
It’s become a favourite for people who love a fruity pouch but still want that invigorating chill. Grape Ice manages to be both energising and smooth — a rare balance that keeps it in high demand.
Why it stands out: rich, fruity sweetness balanced by refreshing menthol coolness.
#3. Mint
Sliding into third place is Mint — the all-rounder of the nicotine pouch world. Cool, clean, and endlessly refreshing, mint is the reliable classic that never loses its appeal.
With four different mint varieties among our top sellers, it’s clear that UK pouch users can’t get enough of this versatile flavour. Whether it’s an icy menthol blast or a slightly sweeter mint blend, each offers the same dependable freshness that makes mint an everyday essential.
Mint is the go-to flavour for many — perfect after meals, during work breaks, or any time you want that instantly clean, cool feeling.
Why it’s always popular: consistently fresh and universally loved.
#2. Blue Raspberry
Runner-up goes to Blue Raspberry, one of the most distinctive flavours in the lineup. This sweet, tangy pouch brings a hit of nostalgia — reminiscent of blue slushies and fruity sweets, but with a grown-up balance.
With three different Blue Raspberry pouches among our bestsellers, it’s clear that customers love this flavour’s unique mix of sweetness and tartness. It’s fun, bold, and full of character — a great alternative for those who want something different from mint but equally refreshing.
Blue Raspberry’s balance of fruitiness and subtle coolness has helped it rise rapidly through the ranks to become one of the UK’s favourites.
Why it’s a fan favourite: nostalgic sweetness with a refreshing modern twist.
#1. Peppermint
Taking the crown — and showing no signs of giving it up — is Peppermint.
The undisputed king of nicotine pouch flavours, peppermint delivers a crisp, icy freshness that’s as satisfying today as it was when the pouch market first took off. Its clean taste, smooth intensity, and refreshing finish make it the ultimate all-rounder.
With three top-selling peppermint options to choose from, it’s easy to see why it remains number one. Whether it’s your daily staple or your go-to for a pick-me-up, peppermint never fails to hit the spot.
Even as the pouch market gets more experimental, peppermint continues to prove that sometimes, the classics win for a reason.
Why it’s number one: timeless coolness, perfect balance, and unbeatable freshness.
If there’s one thing this year’s data shows, it’s that UK pouch users know what they like — and they’re not afraid to explore. While mint still reigns supreme, fruity and innovative flavours are carving out serious territory.
From the spicy surprise of Lime Flame to the tropical burst of Pineapple Punch and the nostalgic tang of Blue Raspberry, 2025 has been the year of experimentation and enjoyment.
At Snus Vikings, with over 1,077 products and 107 flavours, we’re proud to offer something for everyone — whether you’re chasing that icy peppermint hit, craving a sweet fruity twist, or seeking a new, bold experience altogether.
But in the end, one truth remains: Peppermint is still king — proving that even in a fast-changing market, clean, refreshing simplicity never goes out of style.
