Our Shoreditch promotion has wrapped up, and we just want to take a moment to say a huge thank you to everyone who came out to support us. From the very first afternoon until the final evening, the Snus Vikings bicycles were met with curiosity, smiles, and queues of people ready to discover something new.
And yes — we all know that London’s autumn weather can be “a little unpredictable.” Our team certainly got a crash course in that last week, standing outside through sunshine, drizzle, more than a few long stretches of classic London rain and the incredibly windy arrival of Storm Amy. But even when the skies opened up, the enthusiasm from those who stopped by never wavered. That energy — from all of you who came over to say hello — made the long hours (and soggy clothes) completely worthwhile.
Over 1,000 Pots of White Fox Shared
One of the highlights of the week was seeing just how many people took part. By the end of the promotion, over 1,000 pots of White Fox nicotine pouches had been handed out!
For us, this wasn’t just about giving something away; it was about introducing people to a better alternative. White Fox has earned a reputation for being clean, discreet, and effective, and seeing so many people genuinely curious to try it out was encouraging. Whether you were completely new to nicotine pouches or already a fan, we loved being able to put White Fox directly into your hands.
Our Team Kept Busy Wherever They Went
Another standout from the week was just how busy our team stayed. Positioned in and around Liverpool Street Station and throughout Shoreditch, the branded Snus Vikings bicycle and the team in the Viking helmet quickly became hard to miss. Wherever our guys stopped, there was always interest.
People on their way home from work, commuters rushing through Liverpool Street, or groups heading out for the evening in Shoreditch — all stopped, asked questions, and signed up for the promotion. At times, it felt like the bicycles became mini pop-up hubs for conversation. Our team chatted with hundreds of people each day, explaining how nicotine pouches work, how they differ from smoking or vaping, and why White Fox in particular has built such a strong following.
Even the rain didn’t slow things down. Yes, there were umbrellas. Yes, there were damp clothes. But even when the weather wasn’t exactly cooperating, you still stopped by — and that meant the world to us.
A First Taste for Many
One of the best parts of handing out over 1,000 pots was seeing how many people were trying nicotine pouches for the first time. Some had heard about them but never seen them in person. Others had friends who used them but hadn’t tried themselves. And some were simply curious, spotting the Snus Vikings bikes and deciding to see what the fuss was about.
The conversations we had made it clear that awareness of nicotine pouches is growing — but there’s still plenty of room to introduce them to more people. Events like this help cut through the confusion and show, in a very practical way, what smoke-free alternatives look like.
A Huge Thank You
To everyone who signed up, chatted with us, and walked away with a tin of White Fox: thank you. Your enthusiasm kept our team motivated even when the rain came down in sheets. We couldn’t have asked for a better crowd.
We’d also like to thank those who took the time to use their promotional codes. With the follow-up deal of two tins for £5, many of you went online after the event to stock up — and the feedback we’ve had so far has been fantastic. For us, that shows the combination of in-person engagement and a great online offer really works.
What’s Next?
If you missed out, don’t worry. This Shoreditch promotion won’t be the last time you’ll see Snus Vikings out and about. The response we received shows us just how valuable it is to connect directly with people — to put a real product in their hands and have conversations about how it fits into a smoke-free future.
So, while we can’t give exact details yet, keep an eye on our newsletter and social channels. Future promotions, events, and product highlights are already in the works. And next time, with a bit of luck, the weather will be kinder to our team!
Wrapping Up
When we launched this promotion, our goal was simple: to introduce more people to White Fox nicotine pouches and give them the chance to try something new. With over 1,000 pots handed out, countless conversations had, and a steady stream of people braving the London weather to come and meet us, we feel we achieved exactly that.
To everyone who came out — whether you grabbed a free pot, asked a question, or simply stopped to chat — thank you. We’re incredibly grateful for the support and excited to continue bringing smoke-free, tobacco-free options to more people across the UK.
Until next time: stay smoke-free, stay curious, and let’s hope for a little less rain on the next outing.
