PABLO Nicotine Pouches UK – Ultra-Strong Nicotine Pouches (Up to 30mg per Pouch)
Shop the full range of PABLO nicotine pouches in the UK with fast delivery from Snus Vikings. If you're looking to buy PABLO snus online, you're usually searching for tobacco-free PABLO nicotine pouches — an ultra-strong brand with the PABLO Exclusive range hitting 50mg/g (30mg per pouch) and the PABLO Gold range offering a strong but smoother 17mg option.
Whether you're after PABLO Exclusive 30mg for maximum intensity, PABLO Gold 17mg for a smoother strong hit, or the compact PABLO Mini 15mg for discreet use, you'll find the full range here. At Snus Vikings, you can shop PABLO pouches UK by strength, flavour and format — with PABLO prices from just £3.19 per can with multibuy.
- Tobacco-free, smoke-free, vapour-free nicotine pouches
- Ultra-strong nicotine pouches UK — up to 50mg/g (30mg per pouch)
- Slim (20 pouches per can) and Mini (30 pouches per can) formats
- PABLO price from £3.19 per can with multibuy deals
Who Is PABLO For?
PABLO is designed for experienced nicotine pouch users only. Even the lightest PABLO (15mg Mini) is stronger than many mainstream brands' highest options. PABLO may be a good fit if you:
- Already use nicotine pouches regularly and find brands like ZYN or VELO too mild
- Are a heavy smoker switching to a tobacco-free alternative and need higher nicotine delivery
- Are an experienced user moving up from Killa or similar mid-strength brands
PABLO is not recommended for beginners. If you're new to nicotine pouches, start with a lighter brand and work up gradually.
Not sure where to start? Try Pick & Mix from 99p →
What Are PABLO Nicotine Pouches?
PABLO nicotine pouches are tobacco-free oral pouches placed under the upper lip. They contain nicotine, plant-based fibres, flavourings and pH regulators — but no tobacco leaf. Some people refer to them as "PABLO snus" because they're used under the lip, but they are not traditional tobacco snus.
PABLO sits at the ultra-strong end of nicotine pouches in the UK, with the Exclusive range delivering 30mg per pouch (50mg/g) for experienced users.
Is PABLO Snus?
No — PABLO is not traditional Swedish snus. While both products are used under the lip, traditional snus contains tobacco, whereas PABLO nicotine pouches are completely tobacco-free. In the UK, many people search for "PABLO snus UK" or "buy PABLO snus" when they actually mean tobacco-free PABLO nicotine pouches.
PABLO Quick Facts
- Brand: PABLO
- Manufacturer: NGP Empire (Denmark)
- Type: Tobacco-free nicotine pouches
- Strength range: 15mg–30mg per pouch
- Formats: Slim (20 pouches per can) and Mini (30 pouches per can)
- Best for: Experienced nicotine pouch users who want high-strength delivery
How to Use PABLO Nicotine Pouches
Place one pouch under your upper lip and leave it in place while the flavour and nicotine release gradually. Most users keep a PABLO pouch in for 30–45 minutes, depending on strength and personal tolerance.
A strong tingling sensation is normal in the first few minutes, especially with the 30mg Exclusive range — this typically fades within 5–10 minutes. Because PABLO pouches are high-strength, shorter sessions are common compared to lighter brands. Do not chew or suck the pouch.
- Placement: Under the upper lip
- Duration: 30–45 minutes (often shorter with 30mg)
- Disposal: Remove and place in a bin or the can's catch lid compartment
- Beginner note: PABLO is not recommended for first-time users — start with ZYN or VELO instead
PABLO Nicotine Strengths UK
PABLO offers four distinct strength tiers, each designed for a different level of intensity. Many flavours are available across multiple editions, so you can adjust strength without switching brand or flavour.
PABLO Mini (15mg) — 30 pouches per can
The most discreet PABLO format — smaller under the lip while still delivering a firm nicotine hit. Available in Ice Cold, Red and X Ice Cold.
PABLO Gold Edition (17mg) — 20 pouches per can
The most approachable PABLO line. PABLO Gold Edition offers a strong but smoother experience compared to the Exclusive range, with flavours including Blue Raspberry, Frosted Ice, Kiwi and Tropical Punch. A good starting point if you're moving up from mainstream brands or find the 30mg range too intense.
PABLO Dry (18mg) — 20 pouches per can
Lower-moisture pouches designed for a faster-feeling nicotine release. Dry pouches feel firmer under the lip and flavour tends to build more gradually compared to moist pouches. Available in Ice Cold, Red and X Ice Cold.
Moist vs Dry: Standard PABLO pouches (Exclusive and Gold Edition) are typically more moist, delivering faster flavour release. The Dry range has lower moisture, which some users prefer for a firmer feel and a different release profile.
PABLO Exclusive (30mg) — 20 pouches per can
The flagship high-strength range at 50mg/g. This is PABLO's signature — the widest flavour selection and the most intense nicotine delivery available from the brand. Only recommended for experienced users with an established tolerance.
Note: You may see "PABLO 150mg" mentioned in some online listings. This is not a per-pouch strength. PABLO strength should be read as mg per pouch (e.g. 15mg, 17mg, 18mg, 30mg) and sometimes mg/g on the label.
Looking for other strengths? Browse all strong nicotine pouches or explore all nicotine pouches.
PABLO Side Effects & Safety
Because PABLO nicotine pouches are significantly stronger than most brands, side effects are more common — especially if you're not used to high-strength pouches. Effects can include:
- Strong tingling under the lip (often temporary, usually fades in 5–10 minutes)
- Nausea or dizziness (often a sign the strength is too high)
- Hiccups
- Increased heart rate
- Headaches (particularly with overuse)
These effects are typically dose-related. If you feel uncomfortable, remove the pouch immediately, take a break and consider dropping to a lower strength (Gold Edition 17mg or Mini 15mg) next time. Because PABLO is high-strength, many users need fewer pouches per day compared to lighter brands.
PABLO nicotine pouches are not suitable for anyone under 18, pregnant or breastfeeding, or with heart conditions or nicotine sensitivity. Nicotine is addictive — use responsibly.
PABLO Snus Flavours
PABLO covers a wide flavour range across menthol and ice blends through to dessert, cola and tropical fruit profiles.
Minty
Ice-cold and fresh mint flavours — PABLO's most popular category:
- Ice Cold (15mg / 18mg / 30mg) — An arctic menthol blast and a best seller.
- Frosted Ice (17mg / 30mg) — Sharp, clean menthol with an intense cooling finish.
- Frosted Mint (17mg / 30mg) — Smooth peppermint with deep cooling.
- Red (15mg / 17mg / 18mg / 30mg) — A spearmint twist, available across multiple strengths.
Browse all minty nicotine pouches →
Fruity
Berry, tropical and orchard fruit flavours:
- Mango Ice (30mg) — Juicy mango with a cool finish.
- Grape Ice (17mg / 30mg) — Sweet grape with an icy kick.
- Blue Raspberry (17mg / 30mg) — Tangy berry sweetness.
- Kiwi (17mg / 30mg) — Sharp, fresh kiwi profile.
Browse all fruity nicotine pouches →
Citrus
- Watermelon Lemon (30mg) — Sweet watermelon balanced with sharp lemon.
- Lemonade (30mg)
- Pink Lemonade (30mg)
Browse all citrus nicotine pouches →
Candy & Dessert
- Strawberry Cheesecake (30mg) — Creamy dessert-inspired sweetness.
- Bubblegum (30mg)
Browse all candy & dessert nicotine pouches →
Coffee
- Cappuccino (30mg) — Rich, roasted coffee with creamy undertones.
- Mocca (30mg)
Browse all coffee nicotine pouches →
Fizzy
- Cola (17mg / 30mg)
- Cherry Cola (30mg)
Browse all fizzy nicotine pouches →
Spicy & Herbal
- Liquorice (30mg)
Browse all spicy & herbal nicotine pouches →
PABLO Pouch Formats
PABLO nicotine pouches are available in two formats:
- Slim — Standard pouch size used across the Exclusive, Gold Edition and Dry ranges. 20 pouches per can.
- Mini — Smaller, more discreet pouch format at 15mg strength. 30 pouches per can.
Both formats are designed for discreet under-lip use. Slim pouches generally feel fuller and can deliver stronger flavour presence due to size and moisture, while Mini pouches prioritise portability and discretion.
PABLO Top Products
Popular picks at Snus Vikings:
- PABLO Ice Cold – 30mg
- PABLO Mango Ice – 30mg
- PABLO Watermelon Lemon – 30mg
- PABLO Blue Raspberry – 30mg
- PABLO Strawberry Cheesecake – 30mg
- PABLO Gold Edition Kiwi – 17mg
- PABLO Gold Edition Tropical Punch – 17mg
PABLO New Products
PABLO regularly expands its flavour range, particularly in the Exclusive and Gold Edition lines. Check back for new arrivals and limited drops — we add new products here as soon as they're in stock.
Shop PABLO by Strength (UK)
15mg (Mini) — 30 pouches per can
- Mini Ice Cold
- Mini Red
- Mini X Ice Cold
17mg (Gold Edition) — 20 pouches per can
- Blue Raspberry
- Blueberry Peach Ice
- Cola
- Dark Cherry
- Frosted Ice
- Frosted Mint
- Grape Ice
- Kiwi
- Passion Fruit
- Pear
- Pineapple
- Strawberry Kiwi
- Tropical Punch
- White Mint
18mg (Dry Range) — 20 pouches per can
- Dry Ice Cold
- Dry Red
- Dry X Ice Cold
30mg (Exclusive & Standard) — 20 pouches per can
- Ice Cold
- Red
- Banana Ice
- Blue Mint
- Blue Raspberry
- Blueberry Cranberry Cherry
- Blueberry Peach Ice
- Bubblegum
- Cappuccino
- Cherry Cola
- Cola
- Dark Cherry
- Frosted Ice
- Frosted Mint
- Grape Ice
- Green Mint
- Kiwi
- Lemonade
- Liquorice
- Mango Ice
- Mocca
- Orange
- Passion Fruit
- Pear
- Pineapple
- Pink Lemonade
- Sour Blueberries
- Strawberry Cheesecake
- Strawberry Kiwi
- Strawberry Lychee
- Tropical Punch
- Watermelon Lemon
PABLO vs Other Nicotine Pouch Brands
PABLO sits at the strong to ultra-strong end of the UK nicotine pouch market. Here's how it compares:
- PABLO vs ZYN: ZYN is often chosen for balanced, everyday strengths. PABLO starts higher and is aimed at users who want a stronger hit.
- PABLO vs VELO: VELO offers a broad range including lighter options. PABLO focuses on high-strength delivery for experienced users.
- PABLO vs Killa: Both are made by NGP Empire. Killa targets consistent everyday strength, while PABLO is positioned as the higher-strength option.
- PABLO vs Iceberg: Both compete in the high-strength segment. Users often choose based on moisture preference and release feel.
All PABLO Products
| PABLO Product | Strength (mg/pouch) | Pouch Format | Flavour Group |
|---|---|---|---|
| Banana Ice | 30mg | Slim | Fruity |
| Blue Mint | 30mg | Slim | Minty |
| Blue Raspberry | 17mg, 30mg | Slim | Fruity |
| Blueberry Cranberry Cherry | 30mg | Slim | Fruity |
| Blueberry Peach Ice | 17mg, 30mg | Slim | Fruity |
| Bubblegum | 30mg | Slim | Candy & Dessert |
| Cappuccino | 30mg | Slim | Coffee |
| Cherry Cola | 30mg | Slim | Fizzy |
| Cola | 17mg, 30mg | Slim | Fizzy |
| Dark Cherry | 17mg, 30mg | Slim | Fruity |
| Frosted Ice | 17mg, 30mg | Slim | Minty |
| Frosted Mint | 17mg, 30mg | Slim | Minty |
| Grape Ice | 17mg, 30mg | Slim | Fruity |
| Green Mint | 30mg | Slim | Minty |
| Ice Cold | 15mg, 18mg, 30mg | Mini, Slim | Minty |
| Kiwi | 17mg, 30mg | Slim | Fruity |
| Lemonade | 30mg | Slim | Citrus |
| Liquorice | 30mg | Slim | Spicy & Herbal |
| Mango Ice | 30mg | Slim | Fruity |
| Mocca | 30mg | Slim | Coffee |
| Orange | 30mg | Slim | Fruity |
| Passion Fruit | 17mg, 30mg | Slim | Fruity |
| Pear | 17mg, 30mg | Slim | Fruity |
| Pineapple | 17mg, 30mg | Slim | Fruity |
| Pink Lemonade | 30mg | Slim | Citrus |
| Red | 15mg, 17mg, 18mg, 30mg | Mini, Slim | Minty |
| Sour Blueberries | 30mg | Slim | Fruity |
| Strawberry Cheesecake | 30mg | Slim | Candy & Dessert |
| Strawberry Kiwi | 17mg, 30mg | Slim | Fruity |
| Strawberry Lychee | 30mg | Slim | Fruity |
| Tropical Punch | 17mg, 30mg | Slim | Fruity |
| Watermelon Lemon | 30mg | Slim | Fruity |
| White Mint | 17mg | Slim | Minty |
About PABLO
PABLO is aimed at experienced nicotine pouch users who value strong nicotine delivery and bold flavour design. Originally launched with Ice Cold and distinctive packaging, PABLO quickly built a reputation as a high-strength nicotine pouch brand across the UK and Europe.
The brand focuses on high-impact products rather than entry-level options — if you're looking for lighter everyday pouches, brands like ZYN, VELO or Helwit may be a better starting point.
Brand Ownership
PABLO is manufactured by NGP Empire, a Danish producer specialising in tobacco-free nicotine products. NGP Empire also makes Killa. PABLO products are produced in Denmark.
PABLO Ingredients
PABLO nicotine pouches typically contain nicotine, plant-based fibres, food-grade flavourings, sweeteners and pH regulators. They contain no tobacco leaf and are legal in the UK for adults.
PABLO FAQs
Is PABLO snus?
No. PABLO is not traditional tobacco snus. It is a tobacco-free nicotine pouch — sometimes called "white snus" because it is used under the lip in the same way. If you're searching for "PABLO snus UK", you're most likely looking for PABLO nicotine pouches.
Is PABLO suitable for beginners?
PABLO is designed for experienced nicotine pouch users. Even the lowest PABLO strength (15mg Mini) is stronger than many mainstream brands' top options. If you're new, start with a lighter brand such as ZYN or VELO and work up gradually.
How strong is PABLO? What mg is PABLO?
PABLO strengths are: Mini 15mg per pouch, Gold Edition 17mg per pouch, Dry 18mg per pouch, and Exclusive 30mg per pouch (50mg/g).
What is the strongest PABLO?
The strongest PABLO is the Exclusive range at 30mg per pouch (50mg/g).
What is the difference between PABLO Exclusive, Gold Edition, Dry and Mini?
Exclusive (30mg): The flagship high-strength range with the widest flavour selection. Gold Edition (17mg): A step down in strength with a smoother delivery. Dry (18mg): Lower moisture pouches with a different release feel. Mini (15mg): Smaller pouch format for more discreet use.
How long should I keep a PABLO pouch in?
Most users keep a PABLO pouch in for 30–45 minutes, though this varies by strength and tolerance. Because PABLO is high-strength, shorter sessions are common — especially with 30mg.
How do you open a PABLO can?
PABLO cans use a click-lock lid. Press down on the top and twist to release. The lid also has a catch compartment for storing used pouches when a bin isn't available.
Why does PABLO tingle more than other brands?
The stronger tingling sensation is linked to nicotine strength and formulation. This is common with high-strength pouches and usually fades within 5–10 minutes. If it's too intense, try Gold Edition (17mg) or Mini (15mg).
Is PABLO the same as Killa?
Both PABLO and Killa are manufactured by NGP Empire in Denmark, but they target different users. Killa focuses on everyday strong pouches (typically 8–16mg), while PABLO is positioned as the ultra-strong option (15–30mg) with bolder flavour profiles.
Are PABLO nicotine pouches legal in the UK?
Yes. PABLO nicotine pouches are tobacco-free and legal to buy and use in the UK.
How many pouches are in a can of PABLO?
PABLO Slim cans contain 20 pouches. PABLO Mini cans contain 30 pouches.
Can I buy PABLO near me?
PABLO nicotine pouches are primarily sold online in the UK. The easiest way to buy the full range is online from Snus Vikings with same-day dispatch and tracked delivery.
Where is PABLO made?
PABLO nicotine pouches are manufactured by NGP Empire in Denmark.
Where can I buy PABLO nicotine pouches in the UK?
You can buy the full PABLO range at Snus Vikings with multibuy discounts (as low as £3.19 per can), same-day dispatch before 3pm and free UK delivery over £15.
PABLO Multibuy + Rewards
PABLO products qualify for Snus Vikings value offers, including:
- Multibuy deals on 5, 10 and 20+ cans
- Prices as low as £3.19 per can with multibuy
- Viking Rewards points redeemable for money off future orders
PABLO Delivery Options
- Orders placed before 3pm (Monday–Friday) are dispatched the same day
- Next working day delivery (Royal Mail Tracked 24)
- Tracked to delivery point
- Free delivery on orders over £15