The Snus Vikings World Cup Competition Has Arrived

There is something different about a major international football tournament.

For a few weeks, normal routines disappear. Midweek evenings suddenly become appointment viewing, group chats become tactical battlegrounds, and everyone develops strong opinions about teams they had barely thought about a month earlier. Whether you're the type of supporter who analyses every statistic or somebody who simply enjoys having football on in the background during a summer evening, tournaments have a way of pulling people in.

With the competition now rapidly approaching, we thought it would be a good excuse to do something a little different at Snus Vikings.

Over the coming weeks we'll be running our new prediction game, offering exclusive rewards for customers who correctly predict selected matches, putting some of our favourite products into a World Cup-inspired Top 11, launching a range of football-themed mystery boxes, and generally getting involved with the tournament across our social media channels.

It's not intended to be overly complicated. We just thought it would be a fun way to make the tournament a little more interactive for our customers while giving people the chance to pick up some rewards along the way.

Introducing the Snus Vikings Prediction Game

The biggest part of the promotion is our new prediction game.

Throughout the tournament we'll be selecting key matches and inviting customers to predict the outcome. Sometimes the favourites will win comfortably. Sometimes football will do what football does best and completely ignore everybody's expectations.

If your prediction is correct, you'll receive a reward directly by email. The more correct predictions you make during the tournament, the more rewards you can collect.

The really interesting part is that those rewards stack.

Rather than being a one-off discount code that disappears after a single use, you'll be able to build up a collection of rewards throughout the competition. By the end of the tournament, customers could potentially have accumulated up to eleven separate rewards which can then be used against future purchases.

Naturally, we aren't going to give away every detail in advance. Half the fun is seeing how the tournament unfolds and what opportunities appear along the way.

The main thing to remember is simple: keep an eye on your inbox.

Our World Cup Top 11

No major football tournament would be complete without endless debates about team selections.

Every competition produces arguments about who should start, who should be dropped, and which player has somehow been left out entirely.

With that in mind, we've selected our own Snus Vikings Top 11 from across the range.

Some of the names are established favourites. Others are products that perhaps deserve a little more attention than they sometimes receive.

The squad includes:

What makes the selection particularly interesting is the variety involved.

There are some seriously strong options sitting alongside products that focus more on flavour and everyday usability. There are fruit profiles, mint varieties, cola flavours and some genuinely unique options that don't fit neatly into any particular category.

To celebrate the tournament, we've also put together special pricing on selected five-pack and ten-pack bundles from the World Cup Top 11 range, making it a good opportunity to try something new or stock up on an existing favourite.

Mystery Boxes!

If predictions and football line-ups aren't enough, we've also introduced a range of World Cup mystery boxes.

Each mystery box contains eight mystery pots and works out at just £2 per pot, making them one of the most affordable ways to explore products you might not normally choose for yourself.

We've created six different themed boxes:

The Lions
The Lisbon
Champions Box
La Roja
The Samba
The Blues

Part of the appeal of mystery boxes is that no two people approach them in quite the same way.

Some customers buy them because they enjoy the surprise. Others use them as a way to discover new products without committing to larger quantities. Quite often we hear from customers who find a new favourite through a mystery box that they would never have selected themselves.

That element of unpredictability feels very appropriate for a football tournament where unexpected results seem to happen almost daily.

Things Have Become Competitive in the Office

As tends to happen whenever a major sporting event arrives, a little internal competition has started to emerge at Snus Vikings HQ as well.

Somehow, a conversation about football skills turned into a challenge involving nicotine pouch cans.

Specifically, how many keepie-uppies can you do with one?

If you've never tried it before, you might assume it's fairly straightforward.

It isn't.

A football is designed to bounce predictably. A nicotine pouch can very definitely is not.

At the time of writing, the office record stands at six consecutive touches. That may not sound particularly impressive, but after watching several otherwise competent adults repeatedly launch nicotine pouch cans across the office, we're beginning to appreciate just how difficult it actually is.

There is every chance the record will be broken before the tournament ends, and if it is, you'll almost certainly see the evidence appearing on our social media channels.

Why We're Doing It

We're a bit football obsessed in the office and this is not helped by having a fantastic view of Wembley from our warehouse and we always feel that major tournaments are supposed to be enjoyable in a fun way rather than just having the anxiety of the knockout stages. While the younger members of the office have been spoiled by the success of the Southgate era, this feels a more realistic way of enjoying the tournament by some of the more elderly employees who suffered through the 90s and 2000s (with only Euro 96 providing a glimpse of hope)

Football should create conversation, a bit of friendly competition, and occasionally some completely irrational confidence in predictions that have absolutely no logical basis behind them.

We wanted to capture a little bit of that atmosphere and give customers something that runs throughout the competition rather than simply offering another standard promotion.

The prediction game gives people a reason to stay involved from match to match. The rewards create an incentive to keep participating. The mystery boxes add an element of surprise, and the Top 11 gives us a chance to highlight some excellent products from across the range.

Most importantly, it gives us something to share with the Snus Vikings community during one of the biggest sporting events of the year.

Get Involved

The tournament is only just getting started, which means there is still plenty of time to get involved.

Watch out for prediction emails, keep an eye on the Top 11 offers, explore the mystery boxes if you're feeling adventurous, and follow us on social media to see how long it takes before somebody finally beats the office keepie-uppie record.

We'll be following every twist and turn of the tournament over the coming weeks, and we hope you'll join us for the ride.

Good luck with your predictions.