The nicotine pouch market moves quickly, but every so often a few new releases arrive at the same time that genuinely cover very different types of users rather than simply repeating what already exists.
That is exactly the case with the latest additions now available at Snus Vikings.
Whether you prefer softer fruit flavours, heavy cooling mint pouches, or something balanced in the middle, the newest arrivals from UBBS, XQS, and ZYN each bring something slightly different to the table. Importantly, they also avoid feeling like obvious copies of products already dominating the category.
Some are designed as everyday pouches you can comfortably use throughout the day. Others are much more direct and intense, aimed squarely at users who actively want stronger cooling sensations and sharper nicotine delivery.
Here is a closer look at the newest additions and who they are likely to suit.
UBBS Mango (6mg)
UBBS has built a strong reputation over the last couple of years for producing nicotine pouches that focus more on usability and flavour balance than sheer intensity.
That continues with UBBS Mango.
At 6mg, this sits comfortably in the lower-to-mid strength category, making it a good option for users who do not necessarily want extremely strong nicotine delivery throughout the day. Instead, the emphasis here is on a smoother, more relaxed pouch that works well for regular use.
The mango flavour itself is softer than many tropical pouches currently on the market.
Some mango nicotine pouches lean heavily into artificial sweetness or sharp icy finishes. UBBS Mango takes a more restrained approach. The fruit flavour is rounded and slightly creamy rather than aggressively sugary, which helps it avoid becoming tiring after repeated use.
That makes it particularly suitable for:
- regular daily pouch users
- people moving down from stronger products
- users who prefer fruit flavours without excessive cooling
- smokers transitioning into nicotine pouches for the first time
The pouch format itself is also very comfortable. UBBS products generally sit neatly under the lip without becoming overly moist or overly dry during use, and Mango follows that same pattern.
For people who normally use mint products but occasionally want something different without jumping into extremely sweet candy-style flavours, this feels like a sensible middle ground.
Another important point is value. UBBS Mango is currently available from as little as 99p per can at Snus Vikings, which makes it one of the more affordable ways to try a newer fruit pouch without committing to premium pricing.
XQS The Menthol (11mg and 17mg)
XQS has always been one of the more flavour-focused brands in the nicotine pouch market, but The Menthol feels very specifically aimed at users who enjoy strong cooling sensations rather than novelty flavours.
This is a proper menthol pouch rather than simply a mint pouch with cooling added afterwards.
That distinction matters because menthol behaves differently on the palate. Mint flavours usually focus more on freshness and herbal sweetness, whereas menthol creates a colder and sharper sensation that lingers longer during use.
For many former smokers, particularly people who used menthol cigarettes before the UK ban in 2020, that cooling effect feels much more familiar than standard mint products.
XQS The Menthol is available in two strengths:
The 11mg version will probably suit most regular users comfortably. It has a noticeable nicotine hit alongside the cooling profile, but remains controlled enough for general daily use.
The 17mg version is much more direct.
The stronger pouch increases both nicotine intensity and the overall cooling effect, creating something much closer to the high-impact Scandinavian menthol style that experienced pouch users often look for.
Importantly, neither version tastes overly medicinal. Some menthol products can drift too far into cough sweet territory, but XQS have kept this cleaner and more balanced.
The cooling remains the dominant characteristic throughout the session, but the flavour itself stays relatively smooth and controlled rather than becoming harsh.
Users who already enjoy products like:
will probably feel immediately comfortable with where XQS The Menthol sits in the market.
XQS The Peppermint (10mg)
Although it arrives alongside The Menthol, XQS The Peppermint is actually a very different product.
Peppermint and menthol often get grouped together casually, but they create quite different experiences once you actually use them regularly.
Menthol focuses primarily on coldness.
Peppermint focuses more on freshness.
The Peppermint has a cleaner and slightly sweeter flavour profile than The Menthol, with less of the sharp icy edge and more of the natural peppermint character coming through.
That makes it feel more approachable and less aggressive despite still sitting at a respectable 10mg strength.
This is probably the easiest pouch in the new XQS range to recommend broadly because it works well for several different types of users:
- regular mint users
- people switching from gum or lozenges
- former menthol smokers
- users who want freshness without extreme intensity
One thing XQS generally does well is flavour consistency, and that is noticeable here. The peppermint remains stable throughout use rather than fading quickly after the initial release.
It also avoids the strange artificial sweetness that affects some peppermint pouches on the market.
In practical terms, this is the sort of pouch that becomes easy to carry daily because it works in almost any situation without feeling too heavy or overpowering.
ZYN Blueberry Frost (13.5mg)
ZYN remains one of the biggest and most recognisable nicotine pouch brands internationally, so new flavour additions always attract attention fairly quickly.
Blueberry Frost combines two flavour categories that consistently work well together:
- berry sweetness
- cooling mint
The result is a pouch that feels noticeably fresher than standard berry products while still keeping the fruit flavour central to the experience.
The blueberry itself is quite natural tasting compared with some berry pouches that lean too heavily into candy flavours. There is sweetness there, but it stays controlled and works alongside the cooling profile rather than fighting against it.
The mint element is also handled carefully.
This is not trying to become an ultra-icy product. Instead, the cooling is there to lift the berry flavour and keep the pouch feeling fresh throughout the session.
At 13.5mg, Blueberry Frost sits firmly in the medium-to-strong category. Most experienced pouch users should find it comfortable, while newer users may prefer starting slightly lower before moving into this strength range.
Compared with many traditional mint products, Blueberry Frost feels much more modern and flavour-led without becoming gimmicky.
It is likely to appeal particularly to users who already enjoy:
- berry pouches
- fruit-and-ice vape flavours
- cooler fruit nicotine products
- sweeter alternatives to straight mint
The slim pouch format also keeps it discreet and easy to use throughout the day.
A Strong Mix of Different Styles
What makes these new releases interesting collectively is that they are not all chasing the same user.
UBBS Mango focuses on softer everyday usability.
XQS The Menthol targets strong cooling enthusiasts.
XQS The Peppermint delivers cleaner and more balanced freshness.
ZYN Blueberry Frost sits somewhere between fruit sweetness and cooling mint.
Together, they cover a surprisingly wide range of preferences without feeling repetitive.
That is increasingly important in a nicotine pouch market where many new launches simply blur together.
These products actually give users distinct options depending on whether they want:
- smoother fruit flavours
- stronger menthol intensity
- balanced mint freshness
- berry and cooling combinations
All four products are available now at Snus Vikings, including current introductory pricing on selected lines.
