Black Friday is here — and at Snus Vikings, we’re doing things a little differently this year.
Yes, we’ve got brilliant offers running for 11 full days, but we’re also adding something fun to the mix: “Things That Happened Today”, a daily mini-feature connecting each sale day with something interesting, surprising, or downright bizarre that took place on that same date in history.
Think of it as a countdown that blends great deals with great stories.
We’re kicking things off on 24 November, and fittingly, the first theme is True Crime. Because as it turns out, this day has hosted two of the most dramatic, controversial, and endlessly debated crime moments in modern history.
Let’s take a quick trip back in time…
✈️ The Mystery of D.B. Cooper — 24 November 1971
It remains one of the greatest unsolved robbery mysteries in history.
On the afternoon of 24 November 1971, an ordinary Boeing 727 flying from Portland to Seattle became the setting for an extraordinary crime. A man using the name Dan Cooper, later misreported in the media as D.B. Cooper, calmly handed a flight attendant a note saying he had a bomb.
No shouting. No chaos. Just a polite, sharply dressed man with sunglasses, a tie, and an attaché case.
His demands were simple:
- $200,000 in cash
- Four parachutes
- A refuelled plane ready to take off again
The FBI complied. The passengers were released in Seattle, the plane took off once more, and somewhere over the thick forests of Washington, Cooper jumped into the stormy night with his ransom money strapped to his body.
He was never seen again.
Theories exploded instantly:
- Did he survive the jump?
- Was the money lost in the wilderness?
- Was he an experienced military jumper?
- Or was it, as many believe, a perfectly staged disappearance?
In 1980, a young boy found $5,800 of Cooper’s ransom money burIed along the Columbia River — the only physical trace ever recovered.
To this day, the FBI considers the case closed but unsolved. D.B. Cooper remains the only person in U.S. history to successfully hijack a commercial plane and get away with the ransom. A true Black Friday anti-hero, if there ever was one.
📺 The Jack Ruby Shooting of Lee Harvey Oswald — Live on TV, 24 November 1963
Eight years before Cooper’s jump, another shocking moment unfolded — this time broadcast live to millions.
After President John F. Kennedy was assassinated on 22 November 1963, the world watched as police arrested the suspected gunman, Lee Harvey Oswald. Oswald denied everything, claimed he was a “patsy,” and was being moved from the city jail to a county facility on 24 November.
Television cameras were rolling. Reporters crowded the basement. Police lined the hallway.
And then, out of nowhere, Dallas nightclub owner Jack Ruby stepped forward, pulled out a revolver, and shot Oswald in the stomach at point-blank range.
Oswald collapsed.
Chaos erupted.
Millions saw it happen in real time — the first live murder ever broadcast on television.
The shooting fuelled decades of speculation:
- Was Ruby acting alone?
- Was he trying to silence Oswald?
- Was the mafia involved?
- Was it revenge, patriotism, or something deeper?
Ruby insisted he acted on impulse, devastated by Kennedy’s murder. But conspiracy theories have never gone away — and probably never will.
Why True Crime for Day One?
Because both events are:
- iconic
- mysterious
- endlessly debated
- and happened exactly on 24 November
And honestly? They’re just fascinating.
It’s the perfect way to launch 11 days of deals, stories, surprises — and perhaps even a little mischief.
Stay Tuned…
Every day from now until the end of our Black Friday run, we’ll be sharing:
- curious facts
- weird trivia
- historical oddities
- and unexpected stories tied to each date
All while giving you some of our best offers of the year.
Black Friday begins.
The stories begin.
Let’s make the next 11 days unforgettable.
